All About Google Rankings – What You Should Know
If you have a website in London that you want to make money out of, then you will definitely have to make it rank on Google for its most relevant and important keywords. Alas, ranking on Google, unlike in the early days, is not at all easy. And if you have done any SEO work before, you already know that making a website rank in London can be next to impossible, especially for very competitive keywords.
But you should know that while there are people who are having difficulty with their Google rankings, there are London seo’s that are actually thriving. These are the people who know that rank on Google, people that utilise the two words : RELEVANCE and AUTHORITY. And these two factors are expounded through over 200 ranking factors that the search engine’s ranking algorithm takes into consideration.
Relevance is just that: how relevant a website is to the keywords it is trying to rank for. In order to improve your relevance, you do NOT want to stuff your content with your target keyword. If you are trying to rank for “blue shoes”, for example, you do not need to mention the blue shoes ten times in your article. What you want to do is to mention the keyword three to four times and then pepper your content with related keywords. You can get ideas of related keywords on Google Keyword Planner as well as the auto-suggest feature of the search box.
Authority is all about having third-party websites recognize your website as a reliable source of information. But we’re not talking about just any third-party website here. Ideally, you should have websites in a related niche link to your content.
Aside from links from third-party websites, Google’s search engine ranking algorithm also takes into consideration social media links when considering authority. The logic is that if there are a lot of people who are sharing your information, then it must be good.
Once you get the idea that building relevance and authority is the key to Google rankings, you will see that you will never panic or despair about your rankings. You will find a way to figure out how the world’s largest search engine determines a website’s relevance and authority. As we said earlier, Google considers about 200 factors to decide whether or not a website is relevant or is an authority on the subject.